2017’s when I hit my stride with blogging here. I’m writing in my own voice, which is conversational, humorous and sometimes dry, as opposed to this formal magazine editor voice I tried to adopt when I first started writing.
I’m also not mortified to be in front of the camera now, which can only be a good thing, right? I even hired a photographer recently to help shoot the ethical outfit posts so I can focus on writing and everything else.
To plan for content to better serve you guys next year, I’m analyzing my top 10 posts of 2017. While some older posts got more traction due to being on the Internet longer, this list only includes posts written and published in 2017.
#10 â€”Â #ETHICALOOTD: EVERLANE CASHMERE CREW AND VINTAGE LEVIâ€™S 505 (posted Nov 11)
This post has been live for less than 2 months, so I conclude that people are looking for honest reviews of Everlane’s cashmere and probably Everlane stuff in general. I search for these types of reviews too because it’s helpful to see clothes you can only buy online on real people.
#9 â€”Â NATIONAL GEOGRAPHIC TRAVELER WEEKEND PHOTOGRAPHY WORKSHOP IN SCOTTSDALE, ARIZONA (posted April 13)
I’m surprised by this one because readers usually visit this blog for ethical fashion and green beauty info. I have so many other interests so it’s nice to know that others share them too.Â Hanging out with National Geographic photographers is a unique experience that people are probably curious about so I’m sure that played into the popularity as well.
#8 â€”Â #ETHICALOOTD: CHRISTY DAWN BERGEN DRESS (posted April 3)
I think I would be a more prolific fashion blogger if I live in the West Coast. Just look at the cacti. In Toronto, I give up on fashion half the year and resign myself to a uniform of a puffy winter coat and bulky snow boots. I get to travel a lot though, so I’m not going to complain.
#7 â€”Â GREEN BEAUTY SWITCH: JANE IREDALE LIP STAIN (ALTERNATIVE TO DIOR LIP GLOW) (posted May 18)
I want to do more on green beauty alternatives to mainstream products too. If you want me to look for a replacement for a product in particular, just let me know.
#6 â€”Â THE BEST GREEN SKINCARE PRODUCTS RIGHT NOW (posted March 14)
Readers are interested in what’s in other women’s beauty cabinets. Isn’t that how Into The Gloss started?
#5 â€” NATURAL LIP AND CHECK STAINS Iâ€™M LOVING (posted Feb 22)
Not a huge surprise. A quick and fun makeup roundup. This is a post I’d click on if someone else had written it.
#4 â€” 4 TIPS FOR A MINIMALIST LIFESTYLE IN THE NEW YEAR (posted Jan 1)
Cool, a lifestyle post in the top 5. I want to do more of these, and I’m more motivated to now that I know readers are interested. I have a couple of topics planned for the new year so far.
#3 â€” 5 WAYS SHOPPING ETHICALLY CAN IMPROVE YOUR STYLE (posted Nov 12)
This could be under the lifestyle category too. And this was published only a month and a half ago. I think this got some shares within the ethical blogging community (thanks to Andrea of Seasons + Salt especially) and that was probably the reason it got to #3 so quickly.
#2 â€” 7 THINGS I LEARNED WHEN I STOPPED WEARING MAKEUP FOR 3 WEEKSÂ (posted March 24)
Getting real in this experiment story. Definitely a conversation starter, and I enjoyed hearing back from readers on various platforms. You want deeper, more thoughtful stories? You got it. One of my focuses in the new year is writing about boosting inner beauty and self loveâ€”in practical ways, not wishy-washy “just love yourself” cliches.
#1 â€”Â 9 GORGEOUS ETHICAL SWEATER / KNITWEAR BRANDS (posted Jan 17)
You guys definitely want information on where to find cute ethical fashion. Roundups do well because you want variety and to learn about different brands that are out there. I’m also learning about brands when I do research for these posts. If you want me to find specific things, let me know. Someone asked about where to find ethical leather jackets a while back. That’s a challenge I hope to take up in 2018.
4/10 are fashion posts and 4/10 are beauty (including the no makeup challenge), so fashion and beauty articles still dominate. Then again, I write more of these posts, so I wonder if posts under other categories will gain more traction as I write more of them.Â I’ve been neglecting the art section, but I started a book clubÂ at least.
Again, I want to hear from you. What do you want more of in 2018? More ethical fashion and green beauty? More lifestyle and living tips? Eco travel? Conscious living? Zero waste? Let me know in the comments.